Don is a top multimedia solution developer. He’s a popular adjunct professor in “Personal Selling” at SFSU and “Sales Management” at Golden Gate U. His courses enable students to increase their job hunting ability using award winning Conquering Cold Calling Fear. Surath is an expert trainer in reaching decision makers, to make closing more fun.

Revised edition of Conquering Cold Calling Fear is online now!

Mentoring » Multimedia Solutions » Sales Training » College Level Teaching » Cold Calling » Digital Ad Sales » Seminar Leading » Sales Management » New Business Development » Mentoring » Partner Development » Contract Negotiation » Strategic Account Development » Business & Product Strategy » Online Monetization Strategy » Prospecting » Traditional Media Ad Sales » Strategic Planning » Repeatable Sales Process

Don Surath has been a teacher, shoe store owner, DJ, talk show host, sportscaster, point of sale pioneer, media sales award winner, public speaker, seminar leader, marathon runner, county fair blue ribbon winner, rugby player, fraternity president, and 501C3 volunteer.

Ask him how he can help your business.


Don Surath, M.A.


This book is one of my favorite tools. Professor Surath provides the best real-life examples to help you overcome cold-calling fear and make you a better salesperson and businessperson. After reading it, I found myself getting more responses from the people I was calling.
——Maria Gabriela Torres, Golden Gate University

What I like the most about the book is that it is full of information on how to be more successful doing business with people. From cold calling to face-to-face meetings, Conquering Cold-Calling Fear offers practical tips that help even beyond sales management. It was particularly useful to my husband, who runs a small business of his own. His sales have increased and building partnerships have become much easier.
—Aylan Aghamaliyeva, Multi-lingual Marketing and PR Enthusiast

This is one of the best books I’ve ever read; it has influenced my life in many ways, not merely in business. It has helped me overcome many challenges, and, most important, has taught me how to be a good salesperson. Professor Surath is a wizard—his teachings are magical, and the magic is in this amazing book!
—Hsuansheng Lin, Golden Gate University

Conquering Cold-Calling Fear is a blessing; it offered many efficient marketing methods that any student or aspiring salesperson can apply to daily working life. Using examples from the book, I’ve established a rapport that facilitates my success in the business world.
—Voris Forté, San Francisco State University

After your seminar in Orlando, our regional directors voted unanimously to have you return and share your wisdom in developing effective business relationships. Your second seminar provided our staff the training necessary for them to be successful. I was heartened to hear their success stories. Thanks again for a job well done.
—Arnold Swope, Deputy Executive Director, America’s Charities, Chantilly, Virginia

After taking Don’s Conquering Cold-Calling Fear training, I doubled my success rate within one week.
—David Miller, CEO, WorldPantry.com, Redwood Shores, Calif.

I found your seminar very motivating. Practicing your cold-calling skills has paid off. Media Play is now one of our new advertisers. The seminar was helpful, enlightening, and profitable. Thank you.
—Debra L. Seversen, Sales & Marketing Consultant, KSMP, Minneapolis

Everyone on the sales staff has stopped by my office to thank me for bringing you in.
—Samantha Smith, Business Development Director, KBCW-TV, San Francisco